The festive season in India has already kicked off with Navratri and will run through Dussehra, Diwali, and into the New Year. The times stand out as one of the most colourful and exciting times of the year. Families gather, celebrate, and welcome new beginnings during this time. For those in the real estate industry however, the festive season means more than a celebration. It has an impact on business activity and creates new chances. From a rise in property sales to new project launches, let’s have a look at how the festive season makes all the difference in real estate sales, in India.
#1 Festive discounts and attractive offers
The main reason why people buy homes during festivals is the flood of discounts and special deals that remains synonymous with the period. Home builders know that festivals mean new beginnings for many, so they offer time-limited deals to attract buyers. These deals, like lower booking fees or no registration costs often push undecided buyers to make a move.
For example, builders often give away free parking spots, drop GST charges, or hand out gold coins or even a car at times with home purchases. These festival deals give a strong push to people thinking about buying a home or investing in property. So, the festival season becomes the best time to grab good deals while also securing a long-term investment.
#2 Emotional and cultural significance
In India, the festive season has a strong emotional pull. People see festivals like Navratri and Diwali as lucky times to make big money moves, including buying property. Many believe that kicking off something new during these periods — right from starting a business, beginning a new job, or getting a home — leads to wealth and good fortune.
Families save money throughout the year to make these significant purchases during the holiday season. This leads to a surge in homebuyer activity during this time, with people feeling driven to start fresh in their lives. This mix of emotional and cultural push to buy, along with great deals on offer, creates the ideal conditions for the much coveted boom that we are talking about.
#3 More property launches and project announcements
Developers see the holiday season as a prime opportunity to showcase new projects or stages of ongoing developments. They know property seekers are abundant during this period so many builders schedule their project launches to match the festive calendar. These scenarios often come with big events, giving potential buyers a chance to check out new properties and get a sense of what’s available.
#4 Investor interest peaks
The festive season isn’t just busy for shoppers — investors also keep an eye on the real estate market during this time. This period gives investors a chance to score great deals especially with all the bonuses and discounts available. They might want to put money into commercial real estate, buy properties to rent out, or purchase homes to fix up and sell for a profit. The festive season allows them to buy properties at good prices.
What’s more, many investors choose to seal deals during this season. They know property values start to climb after the festivals. For them, it’s a time when real estate isn’t just an emotional or practical purchase, but a financial asset likely to give returns.
#5 Increase in home loan approvals
Banks and financial firms see the demand for homes during the festive season. They often match their marketing efforts with real estate trends. They offer lower interest rates on home loans with quicker approval processes, and reduced processing fees to draw buyers. This boost in affordability thanks to appealing financing options, prompts many would-be homeowners to act during this time.
Also many lenders offer special holiday loan deals making buyers more at ease with getting a home loan. They know they’re getting better terms than they might, outside the holiday season. This makes more people want to buy properties at different price points.
#6 Upbeat market mood and higher buyer trust
The holiday season also brings a general feeling of hope and trust in the market. People feel good about what’s coming, which shows in how ready they are to make big investments like buying a home or business space. Plus, the entire buzz in the market, from new property launches to talk about great deals, creates a sense of need to act fast that pushes buyers to make moves.
The festive season market mood often brings growth and fresh starts, as buyers and developers try to get the most out of good conditions. This upbeat feeling spreads and usually causes a big jump in property sales boosting the whole real estate market.
Final thoughts
India’s festive season means more than just parties — it’s a key time for real estate. From cultural ideas that push new starts to money perks that make buying homes easier, it’s clear why property deals shoot up during festivals. Developers, home buyers, and investors all join in to get the best from this time creating a lively busy market. No matter what the trends suggest, a home is a home and investment in a piece of land, space, home or real estate goes beyond all the traditional notions.
(The author is co-founder, BOP Realty)
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