August 11, 2023: A memorandum of understanding (MoU) was signed on August 10 between the Delhi Metro Rail Corporation (DMRC) and the Indraprastha Institute of Information Technology-Delhi (IIIT-D) through its Centre for Sustainable Mobility (CSM) to enhance passenger experience and promote technological advancements through a strategic collaboration.
DMRC- IIIT-D collaboration focus points
Open transit Data (OTD): Open-transit data refers to publicly accessible transportation information such as schedules and routes, offered in a standardised format. Its openness enables developers and researchers to create apps and services that enhance transportation efficiency.
The IIIT-Delhi with the support of the DMRC has started publishing its transit data such as station details, fares, and schedules in general transit feed specification (GTFS) format on the OTD platform of Delhi (https://otd.delhi.gov.in/).
It will improve the overall transit experience and will lead to the dissemination of information to passengers and will help to create a more seamless and efficient travel experience within the metro system. By providing access to transit data, applications and services can be developed that provide information to passengers in various ways, such as through mobile apps, websites, or digital displays at transit stops and stations.
Dynamic advertising screens: As part of the initiative, the DMRC has installed dynamic advertisement screens at the gallery of the Dwarka station (interchange of the Blue and Grey Line) for digital marketing. The marketing agencies can register themselves on the online platform developed for this purpose. The space available with the advertising rates for the different time periods is available on the website. The marketing companies can buy time slots online for advertisement, make payments online and upload the advertising content (video/static).
This is the first of its kind project initiated in any metro system in India. This collaboration signifies a step forward in technological innovation within the transit industry, as DMRC and IIIT-Delhi together embark on a journey to enhance passenger experience, advance technology, and reshape the future of public transportation.
| Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at jhumur.ghosh1@housing.com |