October 9, 2024: JSW Paints has launched a new “Khoobsurat Soch” campaign for its decorative range of eco-friendly paints, featuring brand ambassadors Alia Bhatt and Dulquer Salmaan. The campaign emphasises the brand’s positioning of “Think Beautiful” and aims to encourage self-expression through colour.
Dulquer Salmaan, recently appointed as the brand ambassador for the Southern markets, aims to connect with consumers in Southern India, where JSW Paints plans to enhance its visibility and customer engagement through targeted campaigns.
AS Sundaresan, joint MD & CEO of JSW Paints, remarked on the campaign’s potential to transform homes through beautiful thoughts and innovative paint solutions.
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