Ruparel Realty launches affordable housing project under PMAY, in Kurla east, Mumbai

Ruparel Realty has announced the launch of an affordable housing project under the PMAY, ‘Ruparel Pride’, in Mumbai’s Kurla east, which will provide 130 homes, priced from Rs 63 lakhs onwards

Ruparel Realty has announced the launch of an affordable housing project, ‘Ruparel Pride’, in Mumbai’s Kurla area. The project will be under the new category of Ruparel True Value Homes, which aims at providing homes that are affordable, under the Pradhan Mantri Awas Yojana (PMAY). Ruparel Pride is located at Nehru Nagar, Kurla east, at a walkable distance from Kurla Railway station. The company has said that it is expecting revenue of Rs 100 crores from Ruparel Pride.

The project has been conceptualised as a 22-storeyed lifestyle residence. Ruparel Pride will have fully-furnished, air-conditioned apartments, in configurations starting from 323 sq ft (carpet area) for 1 BHKs and 467 sq ft (carpet area) for 2 BHKs. The apartments are priced at Rs 63 lakhs onwards for 1 BHK and Rs 90 lakhs onwards for 2 BHKs. Some of the amenities in the RERA-compliant project include home automation in every apartment, modern gymnasium, senior citizens’ lounge, yoga and meditation pods, children’s swimming pool, etc.

Commenting on the launch, Amit Ruparel, managing director of Ruparel Realty said, “We are excited to launch ‘Ruparel Pride’ under our new category of Ruparel True Value Homes, for our affordable housing projects under the PMAY. With the government announcing several initiatives to give an impetus to the affordable housing segment, we certainly feel that there is an increasing demand emanating from this sector. Usually, affordable homes do not offer many amenities and are located in the far-off suburbs. We are bringing value-add, by providing homes in the city centre, so that the home buyers can experience a better lifestyle. With Ruparel Pride, we aim to provide our home buyers with a luxurious experience, at an affordable price. We envisaged Kurla as an ideal location to launch Ruparel Pride, seeing the rapid growth of the location in the past couple of years. In Mumbai, area and pricing of the project matter, as the majority of the population are working class. Hence, we are looking at young professionals as home buyers for this project.”

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