November 2, 2023: Multi-brand hospitality management company Olive by Embassy has forayed into the hybrid hospitality and leisure segment. Under this strategy, Olive introduces four brands Olive Life, Olive Zip, Olive Hotels and Select Olive designed to meet the needs of today’s travellers, influenced by the pandemic.
Hybrid hospitality combines a range of concepts, encompassing hotels, coliving, coworking spaces, members’ clubs, wellness facilities and dining options, all within a single location.
Olive offers a range of accommodation options customised for different market segments.
- Olive Life caters to students and young professionals in Tier-1, 2, and 3 cities, offering stays lasting three months or more.
- Olive Zip is designed for budget-conscious travellers in similar locations, providing economical daily stays.
- Olive Hotels cater to affluent travellers, offering a broad selection of rooms and amenities
- Select Olive indulges guests with lavish experiences in leisure destinations. Across these options, guests enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.
Olive aims to expand its presence pan-India and introduce premium resorts and luxury stays in all major leisure destinations. As per the official statement, currently, Olive’s properties have a cumulative capacity of 3,842 beds (1,921 keys), with plans to increase this capacity to 9,000 beds (4,500 keys) across Bangalore, Mumbai and Goa, as well as new markets such as Hyderabad and Pune within the next 12 months.
Kahraman Yigit, co-founder and CEO of Olive by Embassy, said, “As a hybrid product, Olive aims to bridge the gap between short-term and long-stay accommodations while preserving the flexibility and simplicity of booking, akin to reserving a hotel room—no deposit, no questions asked. Our strong emphasis on technological integration empowers us to provide a seamless, trouble-free experience for our guests. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort.”
Olive by Embassy is among the pioneering hospitality management companies in India to have developed its remote operational system, driven by strategic partnerships with Staqu, Zoom, and LivinSoft.
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