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Welcome to Housing
Founded in 2012 and acquired by REA India in 2017, is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the company’s experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.
Our Vision
Delivering trustworthy experiences that you cherish for a lifetime.
Our Mission
To be the first choice for our consumers and partners in their journey of discovering, renting, buying, selling and financing a home. We do that with data, design, technology, and above all the passion of our people, while delivering value to our shareholders.
Yahan Search Khatam Karo: Our New TV Ad
Buying, Selling, Renting, or moving into a house can be a trial by fire, especially in India where we often take the hassles involved in the process as an integral part of the home purchase process. Our new idea for questions that behaviour, and motivates them to switch to a hassle-free experience.


2017 introduces Makaan Instant App is the first online real estate company to have made its app compatible with Google’s Instant Apps to offer Makaan Instant App. This feature, available to Android users, is in line with the brand’s vision of empowering its consumers with top technology solutions. With Makaan Instant App, an Android user will be able to experience the ease of Makaan App without actually having to install it on his/her mobile phone. If a user sends a link to property details from’s website to another user, the recipient will be able to access the details even if he/she doesn’t have the app installed. Whereas, without Instant App, tapping on the link would’ve taken the recipient to the web version of the site. A user simply has to go to ‘Settings’, select ‘Google’ and then activate ‘Instant Apps’ from the list. He then has to visit website through Google on his mobile phone and engage in the most seamless property search experience ever, similar to using an app, thus also helping users to save storage space on their phone. Users can also first check the interface of the app by selecting ‘Try-It-Now’ before downloading the app.
PropTiger's Realty Decoded Report - Q2 FY18
As per the quarterly report, the launches in Gurugram and Mumbai increased owing to the affordable housing launches under Haryana Affordable Housing Policy 2013 and timely implementation of RERA in Maharashtra respectively. Due to improved buyer confidence, Mumbai and Gurugram also recorded an increase in sales by 6% and 60% respectively over Q2 FY’17. The study, which covered nine key Indian cities of Mumbai, Pune, Noida, Gurugram, Bengaluru, Chennai, Hyderabad, Kolkata and Ahmedabad, also states that sales of ready to move in units had shown an annual growth rate of 21% year-on-year. This reflects the increased preference of buyer for ready to move in units as they are out of the ambit of RERA and GST. The sales marginally declined by 18% in Q2 FY’18 due to which the inventory overhang increased by almost 14% during the period.
26/10/2017 launches Home Utsav launched Home Utsav, the country’s biggest online real estate festival. The one-month long festival started on September 28, 2017 and will end on October 28, 2017. Home Utsav presents special offers and deals from renowned developers across the country. The festival serves as a one-stop shop exhibiting a complete bouquet of product offerings from developers for home buyers to choose the best deal this festive season. The festival showcases selected projects from more than 100 reputed developers across India. Some of the developers participating in the festival include Hiranandani Constructions, Mayfair Housing, Runwal Group, Kukreja Constructions, Rajesh Lifespaces, Purvankara, Prestige, Mahagun Group, Vipul Group, Gaurs Group, Gera Developers, Ramky Estates & Farms, Shrishti Group, TVS Emerald, Urban Tree Infrastructure Pvt. Ltd., to name a few. aims to reach out to 7M+ users on its platform, and 20 M+ users across digital channels to generate maximum impact for both buyers and developers from the festival.
28/09/2017 launches new TVC - ‘ par Jo Dikhe wahi Mile’'s new TVC - ' Par Jo Dikhe Wahi Mile is focused on the importance of verified information. The TVC showcases one of the brand’s core promises - ‘what you see is what you get’ on A key part of this promise is - Sahi Photos, Sahi Price and Sahi Location. The TVC is targeted towards home intenders in the ten biggest cities in India who are looking to buy, sell or rent properties and will be launched on television channels and social media. The 360-degree campaign will run across print, outdoor, digital, social and radio. The TVC is conceptualized by BBH (Delhi), a globally recognized creative agency. While one creative features a young couple's search for a home on, the other focuses on home rentals on the portal, driving the same message of 'Jo Dikhe Wahi Mile' The campaign draws insight from a consumer research study that ranked lack of correct and complete information in property listings as the biggest concern. The innovative campaign will stay true to the optimistic brand world of, with an exciting and ingenious tonality that gives it a distinct identity that will resonate with home intenders before the festive season begins.
PropTiger's Realty Decoded Report Q1 FY18
PropTiger's recent quarterly report states that the residential sales continued to gain momentum in Q1’FY18 (April- June) with an increase of 3% over the previous quarter. Despite multiple policy changes such as demonetization, RERA and GST, the sales in Q1’FY18 was only lower by 4% compared to Q1’FY17 sales. Mumbai and Pune had limited impact by RERA and maintained around 41% of combined absorption among top nine cities in Q1 FY18. Kolkata, Chennai and Hyderabad also managed to improve sales numbers over the same quarter in the last year. New launches were the lowest in the last 12 quarters and reduced by 43% over the last quarter. However, the inventory overhang went down by 5% owing to aggressive deals on existing projects by developers due to reduction in new launches.
Elara Technologies amongst the top 100 in ‘Great Place to Work’ club in 2017
Elara Technologies has debuted as one of the top 100 Best Workplaces in India 2017 in the annual ranking of India’s Best Companies to Work For conducted by the Great Place to Work® Institute and The Economic Times. This acknowledgement places Elara Technologies among an elite group of 100 companies chosen from over 600 organisations across 20 industry sectors that provide employees a fun, challenging and learning environment at work. The company’s initiatives including global best practices, extensive training modules and employee benefits along with a commitment towards work-life balance, contributed significantly to its strong performance on the list. Over the years, Elara Technologies has striven to build an organisation on the fundamentals of trust, transparency and expertise. With strategic acquisitions and the recent merger with, the company has grown rapidly without losing its cultural nucleus. Focus on talent development and training has paid the company rich dividends. Using an objective methodology of assessing workplace culture, the Great Place to Work institute bench-marked the surveyed companies as per two key parameters that measure employee experience and people practices. Some of the company’s key initiatives include – Hakuna Matata, an exclusive 90-day programme for new joiners iGrow, a learning road map designed to build organization capability through competencies (Foundational & Leadership) that are crucial for our people to succeed within Elara Customized training programs for department needs such as pre-sales, developers, finance, administration etc., Management Development Programs (MDPs) at top institutes and Individual Development Plans (IDPs) Hackathon organized at Gurgaon and Bangalore offices recently to motivate employees to think beyond the obvious and find answers to complex issues
Elara Technologies files a new patent for AR and VR technology
Elara Technologies is the first Indian online real estate company to file an international patent for 3D augmented and virtual reality technology. This technology innovation will enhance the online home-buying and search experience like never before. The company has had continued investments in this space and strategic acquisitions of companies such as OoBI and 3Dphy as well as creation of an in-house world-class R&D team. The AR/VR technology will bring down the turnaround time to develop and deliver 3D models of properties by almost 90%. It will make virtual reality more scalable, automatic and cost-effective for developers. It will also help developers give a fully immersive, interactive photo realistic experience and making 3D, a product accessible for everyone.
Elara Technologies Joins REA Group’s Global Property Network
The collaboration between Elara Technologies and REA Group’s Global Property Network is an industry first in India that will give access to more than 4.5 million listings from 72 countries. Elara Technologies’ group companies from India and REA Group owned and partner sites across China, USA, Australia, Indonesia, Malaysia, Singapore, Thailand, Hong Kong and Macau, including leading portals such as,, will come together through this association. Listings on the global property network will connect sellers with buyers across borders, and property seekers will be able to view global listings translated in their respective local currency and languages. Indian home buyers looking for property abroad will now have access to a global database of properties via trusted market-leading local brands. Similarly, Indian developers will now have a platform to get their listings in front a global audience.
Elara Technologies launches ‘MakaanView’ – a breakthrough feature in Makaan App
MakaanView, a first-of-its-kind innovative augmented reality based solution allows the user to search for nearby properties, both for buy and rent by simply pointing the mobile phone to a preferred direction to instantly get a glimpse of all the properties within a 5 km radius. It automatically detects if the phone is in horizontal mode and suggests the users to switch to maps view. The feature is currently available only on the Android platform and the user has to download the Makaan app on their phone and select ‘find properties near me’ option to be able to use this feature. With MakaanView, users can stand in front of a tower and know how many properties are on the market or just walk on a street to see which properties are available around them. MakaanView has a sophisticated interface, fast navigation and improved search experience by way of smartphone sensors which automatically detect the user’s location and direction. In order to give the user a blended view of real properties and digital data, the property details are superimposed on top of the camera view. Users can further refine their search based on various parameters like budget, number of bedrooms, distance, property type and even furnishing status. MakaanView is linked to Google maps to enable a user to gauge the distance of a property from key destinations.
PropTiger Datalabs Report on ‘Affordable Housing’
PropTiger Datalabs' recent report titled ‘Affordable Housing in India – Burgeoning and Compelling’ highlighted that the contribution of affordable housing segment towards the total sales and launches was over 50% and 60% respectively in Q3 FY’17 across top 9 cities of India. This segment is expected to see increase in supply on account of getting the infrastructure status. The report further stated that Wagholi, Undri and Moshi in Pune, Dombivali in Mumbai Metropolitan Region (MMR) and Techzone 4 in Greater Noida emerged as top-five affordable localities in India. Bengaluru, Noida, Pune and Gurgaon have shown a big appetite for affordable housing units, demonstrated by the fact that unit sales outstripped unit launches between Q4 FY’16 to Q3 FY’17.
17/05/2017 starts operations in Ahmedabad went live in Ahmedabad with 1000+ properties listed on the portal to expand its presence in Western India. Home buyers can now buy properties online from renowned developers in Ahmedabad such as Iscon Developers, Ganesh Housing, Arvind Group, Savvy, Adani and Pacifica to name a few. With Ahmedabad joining the list of cities, the company's presence has increased to 10 cities including Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Pune, Delhi, Noida and Gurgaon. In line with the company's long term vision to become India’s leading Online-to-Offline (O2O) digital real estate services platform, further aims to strengthen the brand’s presence in Ahmedabad - a city that has witnessed increased property demand over the past few months.
Rentals Go Live on
The rentals offering on went live on the portal with over 60,000 verified units. This number is expected to exceed 2,00,000 in three months’ time. Following its merger with to form India’s largest digital real estate company, this move will further strengthen’s position within the real estate ecosystem. The re-launch will contribute substantially to the overall traffic to the portal which is expected to touch 10 million by the end of FY2018. The rental feature on has been enhanced with new features aimed at improving the overall experience for home seekers. One of the features is ‘Activity’ which keeps track of agents you contact and takes feedback to ensure availability of listed homes. Users can also keep track of messages to agents directly from the website. This would not only help users get what they want, but will also significantly reduce the time, energy and money spent on finding a house. Within the next one month the app will be launched adding new features and enhancing the overall functionality of the rental offering.
17/04/2017 appoints Amit Masaldan as its National Sales Head announced the expansion of its senior leadership team with the appointment of Amit Masaldan as National Sales Head. Amit will be responsible for further building the sales and marketing infrastructure and execute the joint go-to-market plan for He will also play a vital role for growing sales and content product revenue lines. Prior to joining, Amit worked with Magic Bricks and led the sales function team of more than 500 sales personnel and 30 delivery members. With over 16 years of experience across the BFSI domain, Amit has played an instrumental role in managing the sales teams, analyzing market trends and designing sales strategies.
10/04/2017 launches ‘Housing Partner’
‘Housing Partner’ is a unified platform for real estate developers and partners to manage their business efficiently and improve turnaround time to close transactions. A web-based dashboard will help them to monitor, edit and manage leads thereby enhancing productivity by being able to view leads, purchase qualified leads and accordingly customise their offerings. Customers can also report irrelevant leads to reduce wastage in terms of time, efforts and money; resulting in increased profitability.
IProperty Expo – A unique offering for Indian Real Estate Ecosystem from Elara Technologies Pte Ltd.
IProperty Expo owned by REA Group, is Asia’s longest running property and investment showcase with editions across the region. The Singapore edition of the event took place on March 25 and 26 and offered the Indian Real Estate Ecosystem, an opportunity to showcase their properties to a wide international audience as well as the large Indian diaspora residing overseas, particularly in Singapore and Malaysia. TVS Emerald showcased its properties through innovative technology-enabled solutions in order to leverage the lucrative overseas market.
PropTiger Datalabs ‘Realty Snapshots’ Report
As per PropTiger Datalabs ‘Realty Snapshots’ report on Mumbai Metropolitan Region (MMR), Thane, Beyond Thane and Navi Mumbai markets recorded the maximum number of activity in Mumbai residential landscape with a share of 55% in total supply and 52% of total absorption in 2016. The high cost in Central and Western suburbs in Mumbai has led to this strong preference by people for peripheral regions which offer residential properties in a much cheaper rate. Interestingly, Thane West, Chembur, Dombivali, Mira Road East and Powai have emerged as the top performing localities and South Mumbai ranks the highest on the Livability Score and % Price Change.
Elara Technologies Pte Ltd announces strategic restructuring
Following the merger between and, Elara Technologies Pte Ltd. announced a strategic restructuring aligned with its long term business objective to become India’s largest full service online-to-offline (O2O) real estate platform. The merged entity will be led by Dhruv Agarwala as the Chief Executive Officer and will be supported by a team of senior executives. Mani Rangarajan takes on a new role as Chief Business Officer for the Platform Business Unit at Bhaskar Bagchi will be the new Chief Business Officer for the Transactions Business Unit at Sunil Mishra will be the new Chief Strategy Officer and Neeraj Chaturvedi will be Chief Marketing Officer for the group Ravi Bhushan will be the Chief Product and Technology Officer, Rohit Hasteer will be the Chief Human Resource Officer and Vikas Wadhawan will be the Chief Financial Officer for the merged entity
PropTiger’s ‘Realty Decoded’ Report
This quarterly report highlights that residential sales across top 9 cities in India declined by 20% in Q3 FY17 as compared to 4% fall in the previous quarter. Kolkata witnessed the lowest decline in sales (-8%) while other cities witnessed an average decline of 25%. Pune and Mumbai contributed the most to sales, each accounting for nearly 21% of the total sales followed by Bengaluru at 17%. The affordable segment accounted for approximately 54% of cumulative sales witnessed across top 9 cities.
07/02/2017 and Come Together to Become India’s Largest Digital Real Estate Company
REA Group joins News Corp and SoftBank to strengthen India's real estate sector. US$55 million fresh investment in the joint entity is the largest investment in India's digital real estate sector in the last two years. The joint entity, will be led by Dhruv Agarwala as its CEO. The entity will draw strengths of, and to offer a unique holistic experience to consumers, real estate developments, brokers and homeowners. Henry Ruiz, Chief Digital Officer, REA Group, Simon Barnett, Sales Director, News Corp and Jonathan Bullock, MD, SoftBank Group International will join Raju Narisetti (chair), Ravi Adusumalli from SAIF Partners and Prashanth Prakash from Accel Partners as investor directors on the board of the joint entity. The merged entity will be the only player in India offering the full range of online and offline services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post- sales service.
2016 and Tata Housing sign strategic deal to build exclusive end to end marketing platform and Tata Housing signed a multi-level strategic partnership deal in which will offer a full stack solution by creating an exclusive integrated pan-India brand platform showcasing Tata Housing’s current inventory (premium homes as well as Tata Value Homes) as well as exclusive launch of their upcoming projects. Various interactive tools like Virtual Reality, creation of exclusive content through design studio, leveraging Housing News, IREF platforms as well as’s events and brand platform will be implemented.
Rentals to be back on will reintroduce Home Rentals this year to expand its presence from the core business of Home Buying and Selling. The company had closed rentals in 2015 as part of its strategic plan which resulted in a successful business turnaround. Rentals has been one of the key focus areas of Housing and the company was a leading player in the segment at the time of discontinuing rental operations. With the re-launch, Housing expects to further strengthen and grow its leadership position in the online real estate segment.
06/12/2016 launches ‘Housing Go’
Housing Go is a Progressive Web Application (PWA) offering a seamless user experience to all smartphone users while they access and its features. Available on Android as well as iOS powered mobile handsets, the key features of Housing Go is minimum usage of data, instant access from the home screen through a shortcut and push notifications when the browser is closed to ensure a personalized and augmented user experience.
‘Houses of India’ – A path breaking social media-led campaign by
Aligned with Housing’s debut TVC ‘Yeh ghar sirf ghar nahi, yeh ghar meri jaan hai’, ‘Houses of India’ campaign captures the homes and lives of the residents to weave a narrative that takes viewers on a journey into the lives and dreams of ordinary people and their extraordinary homes. The campaign is majorly propagated on the brand’s Instagram page.
22/08/2016 is the Official Digital Marketing Partner for TVS Emerald
As part of the strategic deal, TVS Emerald will leverage the domain expertise offered by through its cutting-edge digital innovations. The wide range of services offered to TVS Emerald include Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
‘Personalized Search’ Experience for Home Buyers on’s unique feature called ‘My Search’ aims to provide an enhanced home buying experience to the consumers. It is a convenient platform to ease the rigorous task of searching through the plethora of projects by guiding the home buyers at every step and providing them with options to further narrow down their search as per desired specifications. This feature also helps Housing to scrutinize a buyer’s behaviour and understand his needs to keep innovating consistently.
03/08/2016 Top Attractor of Talent in India by LinkedIn is proud to be featured amongst the first ever global list of Top Attractors, Where the World Wants to Work Now, fuelled by LinkedIn data. LinkedIn issued a country-wide ranking of companies that are attracting and retaining the talent and stands tall and proud at the 9th position, being the only real estate company in the list and above other technology big-wigs like Ola, Snapdeal, Microsoft, Cisco and others.
21/06/2016 records 250% surge in monthly visits over 6months’s monthly visits increased from 1 million to 3.5million- a 250% surge over the last 6months, emerging as the most popular platform for buying and sell homes in the country.
‘ News’ goes live
India’s first buyer-focused news and analysis platform-‘ News’ goes live with an objective of creating a one-stop-destination for all information related to real estate. The content has been categorized into various sections like Breaking News; Market Trends; Legal, Home Finance, Taxation Must-Knows; Expert Interviews; Lifestyle, to cover the spectrum of information required by a home buyer, for an empowered buy or even sell decision.
28/04/2016 Partners with Uber enters into a strategic alliance with Uber to provide seamless transportation to home-buyers. Uber has been integrated into the app, allowing consumers to directly book a ride after identifying a property of interest. Thus saving consumers the hassle of finding locations of different sites.
12/04/2016 launches its first TV Commercial
1. The TVC showcased company’s core value – home buying in India is an emotional journey, and will be the trusted partner, every step of the way. Targeted towards the first-time home buyers, between the age group of 25 to 40 years, the film is about stories of people and what home means for them. It explores the varied emotions one experiences while buying a home encapsulating the central thought, “Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai”. 2. launches its first ever TV campaign during this IPL. With this move, builds a stronger connect with the TG; confirming its commitment to being the most trusted platform to buy and sell homes online in the country.
07/04/2016’s CEO interacts with students at Harvard Business School
Jason Kothari, CEO, gets invited by Siddharth Yog, Founder of Xander Group, a multi-billion dollar real estate fund that is the largest in India, to HBS to interact with the MBA students on’s Case Study. The case study is taught at HBS and Ivey Business School.
01/04/2016 partners with ICICI Property Services and ICICI Property Services come together for 'Pune Online Property Exhibition', a 21 days virtual exhibition showcasing 12 projects by 5 leading developers in Pune. This partnership will give consumers and developers an opportunity of making the process of Buy and Sell transparent and convenient given that approximately 51% of real estate transactions in India are influenced by Internet today.
2015 shifts focus to buy & sell category announces a unified and single focus on building a world-class Home-Buying product for its users. Home-buying being the largest and most lucrative segment in Indian real estate.
Softbank Infuses INR 100 Crores into receives additional investment from its largest investor Softbank, to drive its new business strategy and growth plans.