The realty industry, seldom sees professionals from fields other than that of property development, taking charge of the business Venkateswara Reddy, a creative scientist-cum-researcher, from IBM, India, decided he had had enough of falling prey to the ambiguity of the real estate industry, which resulted in a few unfortunate personal losses. Frustrated with the obscurity of legal procedures and documentation formalities, Venkat found himself delving deeper into the subject and its operating mechanisms.