Puravankara Ltd’s flagship three-day home expo, ‘Big 72 Hrs’, has received more than 100 spot bookings between June 15 and June 18, 2018, the company said, in a statement. In these three days, the expo received more than 1,000 walk-ins, out of which almost 700 were first-time or unique visitors. One of the biggest attractions of the event, was the ‘Home Exchange and Resale Assistance Plan’, a first-of-its-kind initiative in India, for home owners looking to upgrade their homes to a new one.
Speaking about the expo, Anand Narayanan, chief operating officer, Puravankara Ltd said, “It has been a thrilling experience for all of us. Through our Home Exchange and Resale Assistant Plan, we have turned a dormant business avenue into a thriving business proposition. The novelty of the home exchange option made available to the buyer, is one of the key reasons, for which we witnessed almost a 45-50 per cent increase in footfalls (from our last expo). Selling an existing property can, not only be cumbersome but time consuming too. We are thrilled that we have been able to add an extra dimension to the entire customer experience, where they are not just buying a new home but are assured of guidance and support, through the entire process of exchanging their existing asset. The fact that we had certified property valuators present at the venue, provided a layer of relief to our customers as the information they needed and their buying power was known instantaneously. It was heartening to see the customer turnover at the event, clearly indicating a positive home buyer sentiment and promising days ahead for the real estate industry.”
See also: Puravankara to introduce home exchange plan
The ‘Big 72 Hrs’ also enabled Puravankara to reach out to several first-time home buyers, the NRI community and investors, to promote their affordable and luxury ready-to-move-in homes, ongoing and newly launched projects. More than half of the customers who visited the Home Exchange Program, showed interest in various projects, through enquiries and site visits, the company added. This has prompted the company to extend the fest, with the launch of ‘The BIG Online Home Fest’. Home buyers can visit the Puravankara website between the June 18 and June 20, 2018, to avail of a refundable coupon, entitling one to special offers and prices on various Puravankara’s properties. The offer stands valid until June 30, 2018. Puravankara Limited has 36.34 million sq ft of projects which are completed and delivered and 19.36 million sq ft of projects which are under development.
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