With a complete lockdown being imposed across India, amid the Coronavirus outbreak, many among you may have been left in the lurch, especially if you had been contemplating a house purchase in the near … READ FULL STORY
With the second wave of COVID-19 gripping the nation, several states and cities have announced local curfews and semi-lockdowns, to keep crowding at bay. Once again, the uncertainty in the job market, due to … READ FULL STORY
As real estate projects are heavily influenced by the micro-markets they are located in, should its marketing focus be aimed at tapping buyers in that given market only? This question has become more debatable, … READ FULL STORY
For nearly a decade now, Yogesh Singh, a broker based out of Greater Noida West, has dealt with both, buying and selling, as well as renting of properties. As the given micro-market is predominantly … READ FULL STORY
When Rafeeq Khan was roped in by the developer to sell an apartment, little did he realise that it was a desperate attempt on the part of the builder, who had given up on … READ FULL STORY
Selling property is not similar to selling any other product. After all, selling a high-ticket product would require a different kind of strategy. This makes the value of sales leads far greater in this … READ FULL STORY
While the COVID-19 pandemic shook the economy in general and the real estate market in particular, developers across the country also woke up to an unexpected but pleasant reality – client conversion rates improved … READ FULL STORY
Fierce competition in real estate has eroded the brand premium of most of the leading names in the business. In Bengaluru, for example, a leading real estate brand in a particular micro-market, is selling … READ FULL STORY
Buyers and sellers need a common platform, to initiate a home purchase or sale. The same is true for landlords and tenants, who want to rent properties. The business of real estate brokerage came … READ FULL STORY
For a real estate agent, there is no data available nor is there any mechanism to know how many sales leads are serious buyers and how many are just ‘window shoppers’. “We work on … READ FULL STORY
Although every mistake cannot be justified, real estate brokers are expected to play the devil’s advocate, more often than not, says Ranjan Vatsala, a property agent. “After all, we have to sell a house … READ FULL STORY
“Addressing queries about competing projects has been my biggest failure in negotiating deals with prospective home buyers,” admits D Shetty, a broker active in the north Bengaluru market. “I know about the three to … READ FULL STORY
It is a well-known fact that most buyers and sellers do not like spending money on brokerage charges. Such people think that they can do the work on their own and many of them … READ FULL STORY
