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Category: Seller Corner

Home » Seller Corner

Seller Corner
By Harini BalasubramanianMay 17, 2022

How to become a successful real estate agent in India?

Real estate agents or brokers play a crucial role in finalising many successful property deals. The Indian real estate market is versatile and yet, competitive, especially for real estate agents. To be successful in … READ FULL STORY

Property Trends
By Sunita MishraApril 23, 2022

Key differences between a property broker and a brokerage firm

In a vast property market, it may sometimes not be possible to buy or sell a property without a property broker, real estate agent or a realty advisor, helping you with the same. In … READ FULL STORY

Seller Corner
By Sunita MishraMarch 26, 2022

What is a real estate brokerage?

Buyers and sellers need a common platform, to initiate a home purchase or sale. The same is true for landlords and tenants, who want to rent properties. The business of real estate brokerage came … READ FULL STORY

Property Trends
By Sneha Sharon MammenApril 21, 2021

Buying and selling property in times of Coronavirus

With a complete lockdown being imposed across India, amid the Coronavirus outbreak, many among you may have been left in the lurch, especially if you had been contemplating a house purchase in the near … READ FULL STORY

Coronavirus
By Surbhi GuptaApril 20, 2021

COVID-19: How property agents can gear up to approach clients

With the second wave of COVID-19 gripping the nation, several states and cities have announced local curfews and semi-lockdowns, to keep crowding at bay. Once again, the uncertainty in the job market, due to … READ FULL STORY

Seller Corner
By Ravi SinhaFebruary 8, 2021

How should developers calculate total addressable market (TAM), in a post-COVID-19 world?

As real estate projects are heavily influenced by the micro-markets they are located in, should its marketing focus be aimed at tapping buyers in that given market only? This question has become more debatable, … READ FULL STORY

Seller Corner
By Ravi SinhaJanuary 5, 2021

Should independent brokers expand their base to increase profits?

For nearly a decade now, Yogesh Singh, a broker based out of Greater Noida West, has dealt with both, buying and selling, as well as renting of properties. As the given micro-market is predominantly … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 15, 2020

How to sell a home with a hostile neighbour?

When Rafeeq Khan was roped in by the developer to sell an apartment, little did he realise that it was a desperate attempt on the part of the builder, who had given up on … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 14, 2020

Lead generation and lead management strategies for real estate brokers

Selling property is not similar to selling any other product. After all, selling a high-ticket product would require a different kind of strategy. This makes the value of sales leads far greater in this … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 11, 2020

Customer conversion rates for real estate improve, post-COVID-19

While the COVID-19 pandemic shook the economy in general and the real estate market in particular, developers across the country also woke up to an unexpected but pleasant reality – client conversion rates improved … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 10, 2020

Customer acquisition cost: Can it define a real estate brand’s true value?

Fierce competition in real estate has eroded the brand premium of most of the leading names in the business. In Bengaluru, for example, a leading real estate brand in a particular micro-market, is selling … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 3, 2020

How to identify between serious and non-serious buyers?

For a real estate agent, there is no data available nor is there any mechanism to know how many sales leads are serious buyers and how many are just ‘window shoppers’. “We work on … READ FULL STORY

Seller Corner
By Ravi SinhaDecember 2, 2020

Common project-related issues and how brokers can deal with it

Although every mistake cannot be justified, real estate brokers are expected to play the devil’s advocate, more often than not, says Ranjan Vatsala, a property agent. “After all, we have to sell a house … READ FULL STORY

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These articles, the information therein and their other contents are for information purposes only. All views and/or recommendations are those of the concerned author personally and made purely for information purposes. Nothing contained in the articles should be construed as business, legal, tax, accounting, investment or other advice or as an advertisement or promotion of any project or developer or locality. Housing.com does not offer any such advice. No warranties, guarantees, promises and/or representations of any kind, express or implied, are given as to (a) the nature, standard, quality, reliability, accuracy or otherwise of the information and views provided in (and other contents of) the articles or (b) the suitability, applicability or otherwise of such information, views, or other contents for any person’s circumstances.

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