July 13, 2023: Real estate developer Gera Developments has signed actor Amitabh Bachchan as the brand ambassador and the face of the brand.
With the star actor’s ability to constantly outdo himself and defy age, Amitabh Bachchan has not only reinvented himself to stay relevant but has also created a personal bond and an emotional appeal with everyone, which is in sync with the Gera brand ethos.
Rohit Gera, managing director, Gera Developments, said, “Amitabh Bachchan is the ultimate outdoer and he embodies the Gera brand mantra to Outdo. With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust are our key brand attributes. The resilience of brand Bachchan cuts across not just the general audience but even the elite.”
Amitabh Bachchan, said, “I look forward to my endorsement association with Gera Developments. I especially liked their innovative concept and focus on Child Centric Homes. They have been in the real estate development business for over 50 years, which is a commendable achievement.”
“As we embark on a new growth path, we believe having a brand ambassador for our brand Gera will help get our message to a wider audience. Home buying is an extremely emotional decision, one that is made with hopes, dreams and aspirations. We are optimistic that this association will further reinforce our business position and help us strike the right emotional chord with our valuable customers,” added Gera.
The announcement of introducing actor Amitabh Bachchan as its brand ambassador comes at a time when Gera has a strong development pipeline with 5.5 million sqft of saleable area under development in Pune.
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