Asian Paints partners with Sabyasachi to launch Paris-Calcutta Collection

February 20, 2024: Indian multinational paint company Asian Paints on February 19, 2024, launched its Paris-Calcutta Collection in collaboration with Sabyasachi. The collection has been inspired from Calcutta, often called the Paris of the East. With over 30 wallpapers and more than 120 fabrics spanning four separate books, the collection ranges from large scale damasks to reinterpreted kilims and paisleys that embody Sabya’s take on the souks and marketplaces of North Africa and Persia.

Sabyasachi said, “Paris-Calcutta is a tale of two cities, both exuberant in spirit and abundant with art, thought, charm and glamour. One is the city that has consumed my imagination, the other is my home and eternal muse. From the Left Bank to the bylanes of Chowringhee, packed with poets, rebels and sophisticates. With hand painted motifs created by The Sabyasachi Art Foundation, this collection of wallpapers and fabrics co-created with Asian Paints brings together the sophisticated artistry and cultural decadence of these two cities.”

Amit Syngle, managing director and CEO of Asian Paints, said, “Our association over the last ten years has been nothing short of magnificent and as India’s best-known designer, Sabyasachi really exceeds our expectations in terms of what he’s able to create, sublime eclecticism, an original eye and design instinct which is a class by itself. It is a great privilege for us to constantly collaborate to bring the finest offerings in wallcoverings and in furnishings to our discerning customers, both in India and across the world. With each collection, the offerings from Sabyasachi and Nilaya get more nuanced and more special. Over the last few years, we have looked at giving Sabya’s creations a certain depth through varied techniques, so we retain the rich and layered look of the master craftsman and bring out the exquisite beauty of his designs. We’re using substrates that are first of its kind in the business and are very excited to put Sabyasachi’s designs on them. All in all, I think Paris to Calcutta is an incredible collection which transports us to a world of beguiling beauty, luxury and splendour -revived through a masterful contemporary eye.”