February 21, 2024: Housing.com, India’s premier digital real estate platform, announces the launch of its operations in the City of Temples, Bhubaneswar. With a focus on expanding into emerging markets, the company aims for a high double-digit annual growth rate over the next three years from tier–II markets.
With a solid foothold and a leading position as a comprehensive digital real estate platform, Housing.com is now poised to capitalize on the abundant business opportunities presented by the thriving real estate market of Bhubaneswar.
In Bhubaneswar, online homebuyer activity indicates a strong interest in apartments with larger configurations, followed by villas and plots. Preference is shifting towards gated communities and projects offering a wide range of amenities, reflecting a desire for spacious and well-equipped living spaces that prioritize convenience and security.
Moreover, a growing number of property buyers are gravitating towards apartments with configuration sizes of 2.5 and 3.5 BHK. Key areas such as Patia, Pahala, Khandagiri, Patrapada, and Rasulgarh are gaining traction due to their growth potential and investment opportunities, highlighting the city’s dynamic real estate landscape.
As part of its comprehensive business expansion strategy, Housing.com organized a meet-and-greet event in Bhubaneswar on Feb 21, 2024. The event brought together prominent real estate developers and property advisors in the region, providing them with a platform to network, exchange insights, and stay updated on the latest industry trends, technologies, and best practices. This event signifies Housing.com’s commitment to extending its reach to India’s Tier-II markets.
Amit Masaldan, Chief Revenue Officer of Housing.com, expressed his excitement about the growth strategy, stating, “Bhubaneswar boasts a diverse range of residential options, from luxury apartments to villas, enriched by integrated townships and mixed-use developments. Our robust expansion in emerging markets, especially in Bhubaneswar, reflects the city’s allure as an opportunity hotspot. With remote work trends on the rise, Bhubaneswar’s tranquil charm has become a magnet for those seeking serenity.”
Speaking about our platform’s impact, Masaldan highlighted, “Housing.com has witnessed a strong surge in online home search activity on Housing.com, solidifying our position as one of Bhubaneswar’s leading search platforms. The pandemic accelerated the shift to digital solutions, driving unprecedented online demand. With determination, we’re amplifying our sales and marketing efforts, poised for continued growth and success.”
Ankita Sood, Head of Research at Housing.com, stated, “Bhubaneswar, situated near the eastern coastline of Odisha, serves as a pivotal hub for economic and educational activities within the state. Bhubaneswar has surged ahead with an impressive 126-point lead over the average of the top 42 cities on our IRIS index, showcasing a robust increase in high-intent property purchase activity. This heightened demand has consequently propelled prices upward, notably in sought-after areas such as Patia, Khandagiri, and Pahala.”
Sood further added, “In the imminent future, we anticipate substantial growth in the regions bordering Nandankanan Road and NH-16, driven by the rapid expansion of the service sector and the forthcoming metro project. These advancements promise lucrative prospects for both end-users and investors, positioning these areas as prime destinations for real estate development.”
Housing.com is well-equipped to cater to the specific needs and preferences of the Bhubaneswar market, offering innovative, tech-backed solutions to ensure a seamless real estate experience for buyers, sellers, renters, and allied services.
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