October 28th, 2025: For millions of Indians, buying a home remains one of life’s most significant milestones – a mix of aspiration, emotion, and decisive planning. Capturing this sentiment, Housing.com, India’s leading real estate technology platform, has rolled out its latest brand campaign, ‘Har House ke liye Housing’, designed to resonate with home seekers across the country.
Housing.com strengthens its position as India’s go-to home search destination with new always-on campaign. Conceptualized by Leo Burnett, the campaign builds on relatable, insight-led stories that humorously capture the universal dream of upgrading one’s home through different life stages.
Each film takes a playful yet heartfelt look at the everyday moments that make Indians think, “now it’s time to upgrade to a new home.” Blending humour, heart, and slice-of-life storytelling, the campaign captures the chaos and charm of real Indian life — when families outgrow their spaces and seek something more. Through these relatable stories, Housing.com celebrates the emotions behind every home-buying decision, positioning itself as the natural, default choice for every stage, space, and story. After all, finding the right home is a milestone worth smiling about.
The campaign will be supported with a robust, multi-platform strategy across YouTube, Meta, regional television, and influencer partnerships, ensuring consistent engagement and relevance across diverse audiences targeting a reach of over 100 million.
Praveen Sharma, CEO, REA India (Housing.com), said: “Housing as a brand has always connected with consumers emotionally. ‘Har House ke liye Housing’ continues this legacy – fresh, bold, and relatable. Through these films, we’re celebrating life’s milestones and the homes that come with them. Housing has a vast variety of home options and the consumers will find options as per their individual needs on our platform.”
Snehil Gautam, chief growth & marketing officer, REA India (Housing.com), added: “‘Har House ke liye Housing’ is more than a campaign; it’s a celebration of every Indian’s journey to their dream home, told with warmth, humour, and heart. From career milestones to retirement plans, every life upgrade deserves a home that reflects it.” By moving beyond functional benefits, the campaign cements Housing.com as the definitive destination for home search in India.
Vikram Pandey, chief creative officer Leo, South Asia, said, “Our new campaign for Housing.com is, in many ways, classic catalogue advertising – but done with heart and humour. Every film in the ‘Harr House ke liye Housing’ campaign captures the inner thoughts that we all go through — the hesitation, the what-ifs, the mental back-and-forth before we find the perfect home. All done with humour that’s exaggerated, yet relatable. Successfully positioning Housing.com as your companion, no matter the twist and turns of life.”
Link to the ad films:
- Will be Done | Har House ke liye Housing | https://youtu.be/ozXJU9CtSrU
- Promotion ke Emotion | Har House ke liye Housing | https://youtu.be/EYoyQm3zC3Q
- Pension ki No Tension | Har House ke liye Housing | https://youtu.be/FfLfAWXHnww
