September 5, 2023: JSW One Homes, the tech-enabled home construction solutions arm of JSW One Platforms and part of the $ 23-billion JSW Group has launched its third studio in Tamil Nadu. After Coimbatore and Chennai, the new Homes Studio has been established in Swarnapuri, Salem.
According to the company statement issued by JSW One Homes, Tamil Nadu’s residential real estate market is a mixed bag of apartments and independent houses. However, there has been a shift in the home- buying behavior with growing demand for independent homes, especially in Tier-1 and Tier-2 cities. This provides JSW One Homes an opportunity to capitalise on the consumer demand.
Gaurav Sachdeva, CEO, JSW One Platforms said, “Salem is an important market for JSW One Homes considering the strong demand it has for independent homes. The launch of our Homes Studio strengthens our retail presence in Tamil Nadu. It allows for a deeper market penetration and focuses on the aspirational need of our customers to build their dream home.”
The newly launched 1,200-sqft One Homes studio in Salem serves its customers as a one-stop destination for all their home construction requirements to build their own house. The studio is divided in four parts – educate, evaluate, curate, recommend to address every need of customers across various stages of decision making. The studio’s unique educate section showcases a deconstructed home through multiple installations that helps customers visualise their dream home. JSW One Homes offers quality construction materials, on-time delivery and live project tracking.
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