June 17, 2024: The Maharashtra Housing and Area Development Authority (MHADA) and Brihanmumbai Municipal Corporation (BMC) on June 14, 2024, took swift action to remove an unauthorised hoarding at the Shubh Jeevan Cooperative Housing Society in Juhu Vile Parle. This hoarding was erected without obtaining the required NOC from MHADA. This initiative comes in response to the tragic Ghatkopar incident and directives from chief minister Eknath Shinde to eliminate illegal hoardings across Mumbai.
Following the chief minister’s directive to dismantle all unauthorised hoardings, MHADA’s vice president and chief executive officer, Sanjeev Jaiswal, conducted a thorough review and survey of hoardings on MHADA properties. The survey identified that out of 62 hoardings, 60 were installed without the necessary No Objection Certificate (NOC) from MHADA. These were installed with BMC’s permissions but lacked MHADA’s approval, prompting immediate corrective action.
In the past two months, MHADA has issued notices to owners of unauthorised hoardings, demanding immediate removal. Non-compliance will lead to enforced dismantling by MHADA with BMC’s assistance. The BMC has issued show cause notices to advertisers, requiring them to submit MHADA’s NOC within a specified period. Failure to comply will result in the revocation of advertising permits and legal action under the Mumbai Municipal Corporation Act, 1888.
Sanjeev Jaiswal, said, “The safety of our citizens is paramount. We are committed to ensuring compliance with regulatory standards and protecting public spaces from unauthorised structures. This operation underscores our dedication to public safety.”
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