July 18, 2023: Danube Properties, a part of the Danube Group, has announced its new campaign ‘Dubai mei ghar bole to Danube ka ghar’ with the Bollywood duo Sanjay Dutt and Arshad Warsi. The campaign provides a glimpse of Danube Properties’ projects in Dubai for Indian investors.
Rizwan Sajan, founder and chairman of Danube Group, said, “After a successful run of ads with Sanjay Dutt as our ambassador, we were looking to take the story-telling a notch higher. Roping in Arshad Warsi along with Sanjay Dutt felt like an instinctive choice.”
“Ditching the traditional sales pitch format usually adopted by real estate companies, we wanted to use humour and bring in a strong sense of relatability for anyone who’s watching the ads. The four films were crafted to highlight all that we as a developer currently offer against the backdrop of Dubai and to create a compelling recall factor amongst the audiences,” Rizwan Sajan added.
Recently, Danube Properties had also announced the tailor-made holiday package ‘Dubai Dekho, Danube Kharido’ to Indian investors who wanted to invest in and purchase properties in Dubai.
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