What makes a real estate brand valuable?
While a real estate developer at Noida’s Sector 150 struggled to sell units at Rs 7,200 per sq ft, another national-level developer on the next piece of plot had greater success, even at a … READ FULL STORY
While a real estate developer at Noida’s Sector 150 struggled to sell units at Rs 7,200 per sq ft, another national-level developer on the next piece of plot had greater success, even at a … READ FULL STORY
Fierce competition in real estate has eroded the brand premium of most of the leading names in the business. In Bengaluru, for example, a leading real estate brand in a particular micro-market, is selling … READ FULL STORY