Tata Housing reported a net pre-sales growth of 40% In FY23 over the past year, the company said on April 19, 2023. The company’s high consumer brand recall and expansive marketing campaigns generated 1.92 lakh leads and more than 14,000 site visits, it added.
“Owing to positive consumer sentiments and a strong business proposition, we witnessed exponential demand from north, west, south and east markets with projects like La Vida in Gurgaon, New Haven in Bahadurgarh, Eureka Park in Noida, Serein in Mumbai and Swaram in Bengaluru driving the highest sales growth. This year, Tata Housing further strengthened its international footprint with the launch of Luxa One in Maldives,” the company said.
“Trends like the rise in millennial home-buying sentiments as well as the surge in NRIs and HNIs investing in the residential segment have allowed us to leverage our diverse portfolio. The sector has witnessed substantial growth in the last few months despite gaping economic challenges,” said Sanjay Dutt, MD and CEO, Tata Realty & Infrastructure Ltd.
“We foresee growth in demand in the affordable housing segment owing to the availability of wide–ranging financial alternatives and the increased financial disposition of consumers,” Dutt added.
“This year, we capitalised on the evolving consumer sentiments and saw an array of successful launches with units being sold in under a week of the unveiling. For instance, La Vida, Gurgaon, saw a 45% sale of the inventory within 5 days of the launch and New Haven Bahadurgarh sold 70% of its inventory in the launch month. At the same time, Swaram in Bengaluru was sold out within 36 hours from launch,” the company said.
A public limited company, Tata Housing currently has more than 50 projects with a total development potential of over 51 million square foot spread across major cities in India, Sri Lanka and Maldives.
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