Advertising, an age-old marketing process that has evolved over time, remains the foundation of marketing communication, enticing audiences to engage with brands. In today’s dynamic business landscape of India, advertising plays a vital role, with several advertising companies in the country achieving remarkable success, elevating the art of promotion to new heights.
Among a myriad of agencies crafting advertisements, a select few have genuinely outperformed others in the field. This rapid growth hasn’t been limited to advertising alone, it has left a significant mark on the real estate market as well. As India’s economy expands, the demand for commercial spaces has surged to accommodate an increasing number of companies and their workforce.
In this article, we list the top-10 advertising companies in India, exploring their transformative impact on the nation’s business landscape and their role in driving growth within the real estate sector.
Business landscape in India
In India, the business scene is marked by constant change and diversity. The country has undergone significant economic and social shifts, resulting in a dynamic business environment. Thriving high-tech industries like telecommunications, information technology, pharmaceuticals, textiles, engineering, and agriculture are key players in this landscape. What’s noteworthy is the wide range of businesses, from large multinational corporations to medium-sized enterprises and small home-based startups, all contributing to India’s vibrant business landscape.
Top 10 advertising companies in India
The Media Ant
Industry: Media and advertising
Company type: Advertising
Location: Indiranagar, Bengaluru – 560008
Founding date: 2012
The Media Ant is a leading player in media and advertising, dedicated to democratising and bringing transparency to media procurement. Founded in 2012, it ranks among India’s top advertising agencies. It serves 11 diverse media verticals, offering nearly 3.5 lakh media options, and operates across India, primarily in Bangalore, Delhi, and Mumbai. Known for transparency and accessibility, The Media Ant provides comprehensive services, including media planning and buying, content marketing, influencer marketing, and digital marketing.
McCann Erickson
Industry: Specialty Marketing
Company type: Advertising
Location: Kalkaji, New Delhi – 110019
Founding date: 1985
Established in 1985, McCann Erickson is a leading global advertising firm with local representation in 120 locations worldwide. It provides a full range of services, from conceptualisation to production to placement of advertisements across various media, from engaging advertisements on television to visually appealing billboards worldwide. Global customers are served by offering a full range of digital marketing, relationship building, professional interactions, and design services.
Ogilvy & Mather
Industry: Advertising, Public Relations, and Consulting
Company type: Advertising
Location: Andheri (East), Mumbai – 400099
Founding date: 1948
Ogilvy & Mather, established in New York in 1948 by Edmund Mather, is widely considered among the world’s best advertising firms. It’s not just advertising where they shine; marketing and public relations are other areas of expertise. Ogilvy & Mather offers comprehensive advertising solutions, such as innovative website design, eye-catching online advertising, and efficient electronic mail campaigns. Investing in public relations to build long-term connections positions itself as a reliable resource for the advertising and marketing industries.
Yung Media
Industry: Marketing, design, social media
Company type: Advertising
Location: Coimbatore, Tamil Nadu – 641103
Founding date: 2015
Yung Media was established in 2015 as a digital marketing company specialising in digital advertising solutions in Chennai. With an integrated team of experts in performance marketing, design, social media, and data, it offers a broad spectrum of services, including search engine optimisation, social media marketing, pay-per-click advertising, content marketing, and email marketing.
Crazy Hippos
Industry: Branding, print media, digital marketing
Company type: Advertising
Location: Chennai, Tamil Nadu – 600040
Founding date: 2014
With over 12 years of experience, Crazy Hippos is a seasoned digital marketing company that has remained at the forefront of branding, print media, digital marketing, and web technology. It caters to diverse client needs by offering various services, including search engine optimisation, social media marketing, content, email, and video marketing.
Digital Piloto
Industry: Innovative digital advertising
Company type: Advertising
Location: Kolkata, West Bengal – 700040
Founding date: 2017
Digital Piloto is a leading digital agency specialising in innovative digital advertising solutions. Founded in 2017, it has earned a place among India’s premier digital advertising agencies, catering to a diverse clientele, including large-scale and small enterprises. The agency is distinguished by its ability to deliver highly effective targeted ads. Additionally, Digital Piloto offers tailored digital advertising options that effectively reach audiences citywide and hyperlocal levels.
Laqshya Media Group
Industry: Marketing communication
Company type: Advertising
Location: Jogeshwari East, Mumbai – 400060
Founding date: 1997
Laqshya Media Group has evolved into a dynamic marketing communication company recognised as one of India’s most comprehensive marketing communications groups. Its operations encompass outdoor events and the digital ecosystem, making it a versatile player in the advertising industry. Laqshya Media Group offers its clients a wide array of online and offline solutions, making it the go-to choice for businesses in search of holistic and effective marketing strategies.
Shootorder
Industry: SEO, PPC, social media marketing
Company type: Advertising
Location: Hyderabad, Telangana – 500081
Founding date: 2020
Operating as a division of Ivent It Solutions, Shootorder is a prominent digital marketing agency in Hyderabad, India. This privately held company has emerged as a trailblazer in digital marketing. Shootorder is dedicated to establishing creative, innovative, and strategically sound benchmarks across various domains within the digital marketing sphere. Its comprehensive suite of digital marketing services includes Search Engine Optimization, Pay-Per-Click, social media marketing, email marketing, and web development.
Clevertize
Industry: Digital Marketing
Company type: Advertising
Location: Dharwad, Karnataka – 580004
Founding date: 2018
Established in 2018, Clevertize is committed to turning more brilliant advertising into reality. With a diverse client portfolio featuring notable names such as eBay India, Metro Cash & Carry, TATA Motors, David Lloyds Clubs Talwalkars, Barbeque Nation, Nando’s, Sobha Developers, and Kolte Patil Developers, Clevertize has rapidly gained a reputation for its creativity and innovation. The agency’s numerous accolades include the 2019 Digital Marketer of the Year Award and the 2020 Best Digital Agency Award.
Nummero
Industry: Digital Marketing
Company type: Advertising
Location: Bengaluru, Karnataka – 560043
Founding date: 2014
Nummero is a dynamic digital marketing agency with a mission to empower businesses through comprehensive digital marketing strategies. Founded in 2014, its services encompass website design and development, search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and conversion rate optimisation (CRO). Nummero boasts a dedicated team of experienced professionals committed to achieving digital marketing success for its client’s business objectives.
Commercial real estate demand in India
Office space
In India, the demand for office spaces has witnessed a substantial boost, primarily attributed to the proliferation of advertising companies. These companies have transformed India’s commercial real estate landscape with their rapidly growing workforces and advanced technology requirements. As a result, major cities across the country are experiencing a surge in the construction of state-of-the-art office complexes and business parks.
Rental property
The influx of advertising companies and the overall growth of businesses in India have led to an expansion of the rental property market. As companies expand their operations and new businesses enter, a continuous demand for commercial spaces exists. This heightened demand has created a competitive rental environment, with businesses vying for prime locations and amenities. Consequently, competitive rental rates have emerged, and property values have steadily increased.
Impact
In response to the diverse and evolving needs of professionals across various industries, developers and architects in India are embracing a holistic approach. They increasingly focus on mixed-use developments seamlessly blending residential, commercial, and retail spaces. These mixed-use projects not only cater to the requirements of a multifaceted workforce but also reflect the changing dynamics of urban living. By offering a harmonious coexistence of work, living, and leisure spaces within a single development, India’s real estate sector is adapting to the evolving lifestyle preferences of its population.
Impact of advertising companies on India
The influence of India’s advertising industry reaches far beyond catchy jingles and memorable slogans. It has significantly shaped local real estate dynamics and driven demand. In an era where digital marketers play a pivotal role, prospective buyers now enjoy a remarkably immersive real estate experience. With the help of data-driven tools, marketers provide personalised property suggestions based on individual searches, viewed images, clicks, and scrolls. This empowers buyers to effortlessly explore numerous neighbourhoods and homes from the comfort of their screens.
Additionally, virtual home tours, a popular trend in real estate digital marketing, allow sellers to showcase properties in exquisite detail, enabling potential buyers to visualise and connect with their future homes without stepping foot outside. Like the products it promotes, India’s advertising industry has successfully marketed the idea of home, making it a crucial force in shaping the local real estate market and fostering demand.
FAQs
Which Indian city serves as the advertising hub?
India's primary advertising centres are Mumbai and Delhi. Mumbai, as the financial capital, houses various advertising agencies. Delhi, the capital, excels in digital marketing, particularly in e-commerce and technology startups, offering diverse opportunities for advertisers.
Are there specific real estate trends linked to the advertising industry in India?
Yes, developers are increasingly focusing on mixed-use projects, combining residential and commercial spaces to meet the needs of advertising professionals, shaping real estate development in the country.
What's the typical income for a paid ads specialist in India?
A Google Ads Specialist in India earns an average annual salary of Rs 5,32,750, with potential additional cash compensation ranging from Rs 2,000 to Rs 1,62,567.
Is pursuing a career in advertising a promising choice?
Pursuing a career in advertising is a promising choice, given the increasing number of businesses and startups seeking effective brand and service marketing, including social media.
How big is India's advertising industry?
India's advertising industry reached Rs 743.0 Billion in 2022 and is expected to grow at an 11.2% CAGR during 2023-2028, potentially reaching Rs 1,412.5 Billion by 2028, according to IMARC Group.
How many advertising companies operate in India?
India has a total of 34,554 advertising agencies, as per the latest data.
Which advertising company ranks at the top in India?
The Media Ant is one of India's top advertising agencies, with over a decade of experience serving over 3,000 clients.
What steps can I take to enter the advertising industry in India?
To enter the Indian advertising industry, consider pursuing a degree in advertising, marketing, or a related field.
| Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at jhumur.ghosh1@housing.com |
