71% wealthy Indians want to invest in luxury real estate in the next 12-24 months: Sotheby’s Survey

Goa remains the top hot spot for vacation homes, commanding a significant 35% share of responses.

January 18, 2024: Despite an almost over 40% rise in property prices over the last 24 months and an increase in mortgage rates, 71% of respondents of a survey conducted by India Sotheby’s International Realty expressed an intent to buy real estate in the next 12-24 months.

The annual Luxury Outlook Survey 2024 conducted by India Sotheby’s International Realty (ISIR) unveiled a robust economic optimism among high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs), with a staggering 79% expressing confidence in the Indian economy’s positive trajectory for 2023-24, compared to 59% last year.

Capital appreciation has overtaken lifestyle upgrades, as the primary motivation for real estate investment (44%), signalling a return of investors to the market, with a focus on long-term appreciation, it said.

“India is shaping its destiny far more confidently than ever before. According to the International Monetary Fund, the world’s fifth-largest economy is poised to become the third-largest by 2027. The country’s central bank, RBI, pegs a GDP growth guidance of 7% in 2024.

The rising economic momentum is reflected in record-breaking housing sales numbers in Indian real estate in 2023 and an all-time high stock market. We believe the top end of the real estate market will benefit the most in the next 12-24 months. The affluent class is expected to nearly double to 100 million people within three years, according to Goldman Sachs Group Inc. India’s ultrawealthy are growing. The robust start-up ecosystems and a growing number of unicorns have added to the swelling ranks of the super-rich. Our Luxury Outlook survey findings indicate a renewed and heightened interest among investors who now view real estate as a compelling avenue for long-term wealth creation,” said Amit Goyal, managing director, of India Sotheby’s International Realty.

“We are witnessing a remarkable shift in economic sentiment, reflecting the resilience and potential of the Indian economy. We are not surprised that there’s been a substantial increase in the launches of new luxury projects across the top seven cities in 2023. There’s also a shift in sentiments that aligns with a broader acknowledgement of real estate’s enduring value and potential for sustained financial growth. We believe investors are strategically positioning themselves for wealth accumulation and creating multi-generational wealth through real estate investments,” adds Ashwin Chaddha, CEO, of India Sotheby’s International Realty.

As far as interest rates on home loans are concerned, 56% of HNIs and UHNIs believe that the Reserve Bank of India (RBI) will start reducing interest rates in 2024, indicating a positive mortgage and financing outlook. The survey also reflected ting 83% of affluent Indians own multiple luxury properties, reflecting a trend of diversified real estate portfolios among the elite.

Apart from primary residences, respondents showcased a diverse array of real estate assets, with 34% owning commercial real estate, 25% holiday homes, 21% agricultural land, and 20% farmhouses.

In other notable findings, 35% of holiday home buyers expressed Goa as their preferred destination, highlighting the enduring appeal of Goa’s lifestyle among India’s wealthy. The desire to invest in overseas property remained stable at 12%, with Dubai, the UAE, and the US maintaining their positions as top choices.

43% of UHNI and HNI respondents wanted to consolidate their portfolios, focusing on better-quality properties and rent-yielding assets. 34% of UHNIs and HNIs have shifted to digital mediums, including 3-D virtual reality and walkthroughs, to research and view properties, underscoring the impact of digital transformation even at the top of the luxury housing market.

Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at jhumur.ghosh1@housing.com
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