Augmented Reality (AR) is levelling up its game in the real estate sector. It is helping this sector to grow and revolutionise by providing innovative solutions to the investors’ problems. It helps in engaging the buyers and investors and hooks them into buying or investing in a property. Augmented Reality is a technology that improves the real-world experience with digitally generated elements like images, videos, and various 3D models. This technique uses a combination of both software and applications to offer a unique experience to interested parties.
The role of AR can be varied as it can be used to provide virtual tours of the properties on sale. AR can be used to scale your sales in this sector. It is useful to interact with potential buyers to interest them in investing in your property. This can give you an edge over other real estate agents in the industry. In this article, we will explore the potential of AR in the real estate sector and its future in this industry. Also, we will discuss the benefits of AR.
See also: How to find the best broker for purchasing property?
What are the advantages of using augmented reality?
The real estate industry is enjoying the advantages provided by this technological development. Here are some benefits of AR:
Virtual tour of the property
With the increased use of AR, it has become convenient for potential buyers to take a tour of the property at their own pace. They can visually see the space and can virtually enjoy the tour of the property they are interested in. The way the properties are showcased has levelled with the usage of augmented reality. The buyers can also visit the property from the comfort of their homes. The mobile applications or by simply putting on the AR headsets, you can see whichever property you wish to.
Property visualisation is enhanced
The customisations and improvements can be made easily through the application of AR. Virtual tours can provide a preview of the customisations demanded by the buyers to provide an idea of how it will look. This enhances the creativity in the property and helps buyers make an informed decision for their purchased or invested property.
Property marketing is interactive
Real estate agents increasingly use augmented reality to improve their sales and marketing. This can include preparing augmented property brochures or signs providing additional information about a property through AR apps on your mobile phones. The interactive experiences can include videos of the property, 3D models of the house, and other details that are important about the property.
Transparency is increased
Buyers and investors can now more easily inspect the property and zoom in on the spaces that are unreachable through AR. The technology helps the users to make an informed decision before buying a property. The real estate industry is becoming more transparent with the increased use of AR.
The deal can be finalised remotely
The traditional approach of inspecting and visiting a property before investing is not eliminated from the industry. Augmented reality has made it seamless for potential buyers to seal the deal from their homes and inspect the property as they wish. The international deals are increasing through this feature of AR.
What is the current status of AR in the realty industry?
Augmented reality’s usage and application are steadily increasing in the real estate industry. Various real estate agents and companies are incorporating AR in developing and implementing AR solutions. A major part of the industry likes to gain a competitive edge over its competitors through AR. It is changing the way we buy and sell properties in this industry.
The Indian real estate market is also gradually moving towards incorporating augmented reality into their environment. It is being utilised to show their upcoming listings and projects. This is increasing the number of customers and sales. The buyers have a unique experience through augmented reality. The benefits of enhanced improvisation save the cost and time of both buyers and sellers.
What is the future potential of AR in the realty industry?
In the real estate industry, AR holds a bright future with various developments and innovations in its pipeline. The widespread adoption by real estate agents attracts various customers to their properties. As it becomes more affordable and accessible its adoption in this industry is likely to grow. The customisation and personalisation of the property can become easier for the buyers to demand and the agents to tailor. The amenities provided by the locality such as lower crime rates, schools nearby, hospital facilities, and transportation can become easier to restore.
FAQs
What is augmented reality?
Augmented reality is a technological enhancement that can prove beneficial in the real estate industry by providing virtual property tours, remote collaborations, and sealing international deals enhancing users’ perceptions.
What is the role of AR in real estate?
AR can have a huge potential, in reality, to provide virtual tours, visualise the interior design, and show the property in an innovative role.
What is the difference between AR and VR?
AR means to add some digital elements to your experience while VR means to present in that environment digitally.
How can I experience augmented reality?
Augmented reality can be experienced and accessed through devices like smartphones, tablets, AR headsets, smart glasses, and even the cameras given on your laptops and computers.
What are the practical applications of augmented reality?
The practical applications of augmented reality include gaming, real estate property tours, the education sector, visualising healthcare, design and architecture, marketing, and navigation.
Can I use AR for education and training?
Yes, augmented reality can be used for education and training allowing individuals to interact using 3D models.
Is AR safe to use?
Yes, augmented reality is safe to use, but issues like digital addiction may arise for individuals.
| Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at jhumur.ghosh1@housing.com |
Shimon Oberoi, an economics graduate from Rajdhani College, University of Delhi, strives to simplify the real estate world through her compelling and well-researched content. She has experience in domains like entertainment and economic concepts, among others. When not creating content, she enjoys watching movies, listening to music, and reading fictional books.
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