While the film is mainly directed towards first-time home buyers, it speaks to everybody who has ever bought a house, or has fond memories of home. Over the next few weeks, you will see it on various TV channels across the country, as well as online.
“Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai”
This is the central thought of our ad film, and shows stories of people and what home means to them. We get a glimpse of their lives at various stages, and the different emotional bonds they have with home at that point in their lives; right from a young couple, to the great Indian joint family living together.
Nikhil Rungta, CMO – Housing.com says of the TVC,
“We understand buying a home is an extremely emotional decision for each one of us, and a decision that often stays with us over generations. We have tried to showcase some of those special and unforgettable moments, through this TVC. Housing.com has always gone that extra mile to transform home buying from a stressful process, to one full of ease. We believe that with this ad, our connect with the TG will get stronger, confirming our commitment to being the most trusted platform to buy and sell homes in the country.”
The Team behind the TVC
Big thanks to Propaganda India, the creative team that helped us bring our idea to life!
The Agency: Propaganda India, Co-founded by Priya Jayaraman and Venkatesh Nadhan, is a new-age independent creative agency. They work with some leading brands like Google India, Amazon India, Kindle, HDFC Life, Simplilearn among many others.
Director: Vasan Bala, whose work has been acknowledged at the prestigious Cannes Film Festival, helmed as a writer for Lunchbox and has assisted Anurag Kashyap in films like Gulaal, Dev D, etc.
Producer: Prafull Sharma of Absolute Productions has produced several successful ad films such as Wheel with Salman Khan, Mahindra XUV 500, Idea with Abhishek Bachchan, Future Group, Nivea with Anushka Sharma, SBI Life Insurance, Tata Vista, Coke, Lays with Saif, KBC with Amitabh Bachchan among others.
DOP: Avinash Arun, whose directorial debut Killa, won a National Award for Best Marathi Film this year. He has also shot Masaan, the double award winner at Cannes, and Dhrishyam.
Housing News Desk is the news desk of leading online real estate portal, Housing.com. Housing News Desk focuses on a variety of topics such as real estate laws, taxes, current news, property trends, home loans, rentals, décor, green homes, home improvement, etc. The main objective of the news desk, is to cover the real estate sector from the perspective of providing information that is useful to the end-user.
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Email: [email protected]
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