Builders bet big on Akshaya Tritiya; launch lucrative offers

In a move to cash in on the festive spirit, real estate developers in India have launched lucrative offers in view of the upcoming Akshaya Tritiya festival. At a time when demand for property is already high, they expect the incentives to further fuel the buyer sentiment.

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What is Akshaya Tritiya?

Astrologically speaking, Akshaya Tritiya is one of the three-and-a-half tithies (dates) in the Hindu calendar that are considered the most auspicious; the other two-and-a-half are the first tithi in the month of Chaitra, the 10th in the month of Ashwin (also known as Vijaya Dashmi), and half of the first tithi in the month of Kartik.

The Sanskrit word Akshaya means something that never diminishes while Tritiya implies the third tithi of a month. Hindus, as well as Jains, consider this day auspicious to make investments of all kinds, especially in gold and property. Legend has it that if you invest on this day, the worth of the asset would go up in the future. Falling in the Shukla Paksha (the bright fortnight) of the month of Vaishakh, the occasion is celebrated for agriculture and related festivals in many parts of the country.

A day that is considered auspicious for both charity and investment, Akshaya Tritiya is among the most religiously significant days in the Hindu calendar.

Akshaya Tritiya’s impact on home-buying

“As per common belief, buying gold and properties on this day brings prosperity and wealth in the future. Therefore, it plays a vital role for the industry as we can witness a certain spike in sales. Developers, too, come out with various offers that encourage the homebuyers to fulfill their dream of buying a home,” says CREDAI-MCHI vice president Pritam Chivukula.

“The real estate sector relies heavily on auspicious occasions like Akshaya Tritiya which leads to enhanced buyer activity and property sales,” says Himanshu Jain, VP-sales, marketing & CRM, Satellite Developers.

See also: Is Akshaya Tritiya good for Griha Pravesh? Find out Akshaya Tritiya 2023 date and time

Akshaya Tritiya discount offers 2023

Shapoorji Pallonji Real estate

In Mumbai, at Joyville Virar, the company is offering special Akshay Tritiya spot offers. In Pune, gold vouchers at Joyville Sensorium, Joyville Hadapsar Annexe and Joyville Sky-Luxe.

K Raheja Realty

Gold coin on all new bookings made till May 31, 2023, for the ready-to-move-in residential property Raheja Residency in Malad East.

Labdhi Lifestyle

For its project Labdhi Gardens at Neral, the developer is running a campaign ‘Munafe ka Mahina’ where they are providing 1 BHK apartments at an all-inclusive price of Rs 25.99 lakh. Offering either a home loan at 5.99% or a fully furnished home. 10-gm gold on booking a flat on Akshaya Tritiya.

For their project, Labdhi Umang at Neral, the developer is running a limited period offer providing 1RK apartments at an all-inclusive price of Rs 14.29 lakh. Homebuyers can choose between an electric scooter or a fully furnished home, along with the apartment. The buyer will also get 5gm gold on booking on Akshaya Tritiya.

For their luxury project Labdhi Sea Breeze at Wadala, Labdhi Lifestyle is running a campaign ‘Last Few Units Left’ providing 2 BHK apartments at an all-inclusive price of Rs 1.62 crore. Also offering a flexi-payment plan of 10:80:10. Homebuyers can get either 75-gm gold jewellery or a fully-furnished home.

Kalpataru

Offering special one-day offers across all its projects in Mumbai and Thane. Also offering flexible payment options and subvention schemes for its new projects in the Mumbai and Thane.

Runwal Group

Offering flexi-pay plans; tailor-made offers.

Siddha Group

Buyers can book a home and save up to Rs 10 lakh for purchase in Siddha Sky at Wadala.

Satellite Developers

Offering an electric bike TVS iQube on every booking.

JP Infra Mumbai

Offering gold coins of up to 25 gramme on every booking from April 15 to April 30.

Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at [email protected]

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