Buyers and sellers need a common platform, to initiate a home purchase or sale. The same is true for landlords and tenants, who want to rent properties. The business of real estate brokerage … READ FULL STORY
As real estate projects are heavily influenced by the micro-markets they are located in, should its marketing focus be aimed at tapping buyers in that given market only? This question has become more debatable, … READ FULL STORY
For nearly a decade now, Yogesh Singh, a broker based out of Greater Noida West, has dealt with both, buying and selling, as well as renting of properties. As the given micro-market is predominantly … READ FULL STORY
Selling property is not similar to selling any other product. After all, selling a high-ticket product would require a different kind of strategy. This makes the value of sales leads far greater in this … READ FULL STORY
While the COVID-19 pandemic shook the economy in general and the real estate market in particular, developers across the country also woke up to an unexpected but pleasant reality – client conversion rates improved … READ FULL STORY
Fierce competition in real estate has eroded the brand premium of most of the leading names in the business. In Bengaluru, for example, a leading real estate brand in a particular micro-market, is selling … READ FULL STORY
Although every mistake cannot be justified, real estate brokers are expected to play the devil’s advocate, more often than not, says Ranjan Vatsala, a property agent. “After all, we have to sell a house … READ FULL STORY
“Addressing queries about competing projects has been my biggest failure in negotiating deals with prospective home buyers,” admits D Shetty, a broker active in the north Bengaluru market. “I know about the three to … READ FULL STORY
Often, property agents may come across some very tough clients. Here is a quick guide. on how to handle harsh situations while on the job. 1. Strike the right balance between professionalism and … READ FULL STORY
The Coronavirus pandemic notwithstanding, buyers in India are still scouting for property. The demand for homes in September 2020 has, in fact, reached its pre-COVID-19 level, shows Real Insight Q3 2020, a quarterly coverage … READ FULL STORY
Housing sales have started to inch upwards after a prolonged dry spell owing to the Coronavirus pandemic. Housing.com data show that home searches in August reached the pre-Coronavirus level, as buyers were prompted to … READ FULL STORY
The Indian rental market, over the past years, has witnessed double-digit growth, owing to increased migration to urban areas, because of job opportunities. Consequently, there is a huge opportunity for real estate agents to … READ FULL STORY
Real estate is unlike many other businesses, because of the sheer size of the investment involved in the transaction. This is why real estate brokers would often see only one of their 20 sales … READ FULL STORY
