PropTiger launches experiential platform ‘PropTiger Direct’ for virtually immersive property hunting

The PropTiger Direct platform aims to ease customers’ home buying journey, by minimising reliance on physical site visits India’s leading digital real estate advisory firm has announced the launch of ‘PropTiger Direct’, a one-stop virtual platform across eight major real estate markets of India, wherein customers can experience property buying in a way never seen before. The platform has been conceived with the vision of ushering in a new era in digital home buying.

The array of services include getting real-time property assistance on the platform via call, online chat or a video meeting with PropTiger’s property experts, completely free of cost. The digital platform provides access to multiple projects in different localities of each city, access to digital brochures, project and locality videos, pre-recorded webinars with experts from the area, virtual site tours and complete coverage of site location and the locality through drone shoots.

“We have received over 10,000 visitors in the last two weeks and expect the footfall to further increase in the coming days. The average time spent by visitors on the platform is close to 17 minutes, which is very high for digital platforms. We have already changed the way property transactions take place in India, by creating a branded one-stop solution for buyers and we will continue to bring in more innovations in buying and selling of properties,” said Mani Rangarajan, group COO,, and

The seamless experience on PropTiger Direct does not just save a lot of time and hassle but also gives users a clear understanding of the property market, thereby, helping them to make informed decisions. While most of the services on PropTiger Direct are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to extend these services to several other cities.

See also: Home sales increase by 12% in Jan-March quarter: PropTiger report

Some of the differentiated benefits available on PT Direct, accessible from the comfort of one’s home, include talking in real time to property experts, scheduling meetings, negotiating with developers, paying booking amounts safely and unlocking special offers and discounts. The residential unit can also be instantly blocked through a digital inventory management system.

Rajan Sood, business head, added, “We are currently hosting 100+ builder booths including prominent brands like Godrej, Brigade, Sobha, Prestige, Puravankara, Shapoorji Pallonji and Merlin, among others. As consumer behaviour changes in the wake of the pandemic, our digital platform will continue to adapt to emerging trends, to offer innovative, value-based and integrated products, to meet home buyers’ evolving needs.”

PT Direct has a repository of digital brochures and virtual tours for 150+ projects, 100+ pre-recorded webinars with top industry experts and drone shoots of multiple site locations. In addition to primary homes for end-users, the platform lists second home projects in locations like Goa and Kasauli, along with high yielding investment options such as plots. has been known for offering researched information on various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance, to successfully fulfil a transaction.


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