Brigade Group has finally emerged as National Brand Leader of Indian real estate for the first time. The brand has always been closer to the top rank and has finally been voted as the … READ FULL STORY
The 12th edition of Track2Realty BrandXReport 2023-24 is witness to the fact that the fiscal performance of nearly all the large & listed players is at an all time high. The real estate leadership … READ FULL STORY
Once seen as a compromise choice in the metro cities, studio apartments have now emerged as the preferred choice of the aspirational Indians, shows the latest survey by real estate research firm Track2Realty. According … READ FULL STORY
Indians continue to prefer immovable property to other assets, with as many as 81% participants who took part in a recent survey, voting in favour of this asset class. According to a pan-India survey … READ FULL STORY
In an interesting year when Godrej Properties lost its sheen, Sobha Limited bounced back as the national brand leader after a gap of two years. The 10th edition of Track2Realty BrandXReport 2021-22 found that … READ FULL STORY
The lack of gender equality in the business of Indian real estate, is a reality that no one would deny. The reality is that the second largest employment generating sector in India has under-representation … READ FULL STORY
Right from the consumer goods to automobiles, marketing and brand-building initiatives of industries include customer loyalty programmes. However, it has not gained ground in Indian real estate, since the predominant mindset is that the … READ FULL STORY
in the aftermath of the COVID-19 pandemic, the mindset and the outlook of non-resident Indians (NRIs) vis-à-vis the Indian property market has changed drastically. While earlier more NRIs were buying properties, now active professionals … READ FULL STORY
Record low interest rate on household savings, high unemployment rate and rising inflation levels, have added to the existing woes of home buyers in India, who are now battling with much higher debt-to-income (DTI) … READ FULL STORY
The Coronavirus-hit housing market has made Indian home buyers realise the value of established brands even more. With India reeling under the impact of the COVID-19 second wave, consumers are clearly looking for ‘gold … READ FULL STORY
Single women are driving the demand for housing in India, with as many as 68% of them planning property purchase after acquiring financial independence, show the findings of a recent survey by real estate … READ FULL STORY
The Indian real estate market has changed drastically, following the Coronavirus pandemic. Nevertheless, there are varying degrees to which stakeholders have adapted or have been reluctant to adapt to the new normal. However, what … READ FULL STORY
An impression is gaining ground that developers have realised that the world has changed due to the Coronavirus pandemic and that they need to alter their products, to fit the buyers’ needs. However, home … READ FULL STORY
