Top consumer durable firms in India

Consumer durable companies in India play a crucial role in shaping the country’s real estate market. These companies, known for producing goods like refrigerators, air conditioners, and televisions, have a significant impact on the demand for residential properties.

When families or individuals invest in consumer durables, they often need more living space to accommodate these appliances. A home with modern amenities becomes more appealing, and this drives up the demand for larger or better-equipped homes.

As these consumer durable companies continue to innovate and make their products more accessible, it’s safe to say that they’re not only making our lives more comfortable but also influencing the choices we make when it comes to our homes. 

 

Business landscape in India

India is a place where you can find many industries, from traditional sectors like agriculture and manufacturing to modern ones like technology and e-commerce. India has a large and youthful population, which is both a market and a workforce. This has attracted global companies to set up operations and invest in the country. Additionally, the government has introduced various reforms to improve the ease of doing business in India.

 

Top consumer durable companies in India

 

Bajaj Electricals 

Industry: Consumer Durables, Home Appliances, Electrical, Electronics, Batteries

Sub Industry: Consumer Goods, Electrical, Electronics

Company Type: India’s Top 500

Location:  Sion East, Mumbai- 400022

Founding Year: 1938

Bajaj Electricals is a well-known company within the Bajaj Group, established in 1938. Formally known as Radio Lamp Works, it was renamed in 1960 as Bajaj Electricals. It operates across three main segments: Consumer Products (including appliances and fans), Lighting (for consumers and professionals), and EPC (Power Transmission and Distribution). Their prominent brands include BAJAJ, Morphy Richards, and Nirlep.

 

Whirlpool

Industry: Consumer Durables, Home Appliances

Sub Industry: Consumer Goods

Company Type: India’s Top 500

Location:  Sector- 44, Gurgaon – 122 002

Founding Year: 1960

Whirlpool India is a subsidiary of Whirlpool Corp, a prominent home appliance manufacturer and distributor. Its product range includes various appliances like refrigerators, washing machines, air conditioners, and more. The business has production plants in Puducherry, Pune, and Faridabad and is headquartered in Gurugram, Haryana, India.

 

Blue Star

Industry: Consumer Durables, Home Appliances

Sub Industry: Consumer Goods

Company Type: India’s Top 500

Location: Jamshedji Tata Road, Mumbai, Maharashtra, 400020.

Founding Year: 1943

Blue Star is a leading HVAC&R (Heating, Ventilation, Air Conditioning, and Commercial Refrigeration) company in India. It has an extensive network, including 30 offices and seven manufacturing facilities. With 3132 employees and 4040 channel partners, it is a significant player in the market. Blue Star offers a range of heating, cooling, and ventilation solutions for various applications, including residential and commercial needs. 

 

Philips

Industry: Consumer Durables, Home Appliances, Electrical, Electronics, Batteries, E-Commerce

Sub Industry: Consumer Goods, Electrical, Electronics

Company Type: MNC

Location: Kolkata, West Bengal- 700156, India 

Founding Year: 1930

Philips began its operations in India in 1930, initially serving as a sales outlet for Philips lamps imported from overseas in Kolkata. The company became a public limited company, renamed “Philips India Ltd,” and in 1959, it set up a second radio factory near Pune. It is involved in manufacturing and providing a wide range of electronic products and technologies. This includes products like lamps, radio receivers, and other electronic devices. 

 

Godrej

 Industry: Consumer Durables, Home Appliances

Sub Industry: Consumer Goods

Company Type: India’s Top 500

Location: Pirojshanagar, Vikhroli, Mumbai- 400079, India.

Founding Year: 1987

Established in 1897, the Godrej Group is a prominent Indian conglomerate with diverse business interests spanning consumer goods, real estate, appliances, agriculture, and more. Its product range includes appliances, furniture, furnishing & fittings, locks & security solutions, home & personal care, heavy engineering, and intra-logistics.

 

Aditya Birla Group

Industry: Consumer Durables, Electrical, Electronics, Batteries, E-Commerce

Sub Industry: Consumer Goods, Electrical, Electronics

Company Type: India’s Top 500

Location: Worli, Mumbai, India – 400030.

Founding Year: 1857

The Aditya Birla Group is a global conglomerate and a Fortune 500 company. With a workforce of over 187,000 employees from 100 nationalities, the group has a strong history of responsible business practices spanning seven decades. Aditya Birla Retail, a part of the Aditya Birla Group, introduced its private-label products in the personal care category, including items like hair oil, hair styling gel, shaving creams and gels, and toothpaste.

 

Samsung India

Industry: Consumer Durables, Home Appliances, Information Technology (IT), Data Analytics, AI, Robotics, IoT, Telecommunication, Mobile

Sub Industry: IT – Hardware, Telecom Infrastructure, Equipments, Consumer Goods

Company Type: MNC

Location: New Delhi 110001, India 

Founding Year: 1995

Samsung India Electronics is a popular name in India, established in 1995, and is headquartered in New Delhi, Delhi. It operates in the electronic and technological devices sector. The company’s primary offerings include mobile phones, tablets, televisions, home appliances, and computers. 

 

Commercial real estate demand in India 

Office space: With the rise of businesses and startups, the need for office spaces is booming. Companies are looking for modern, well-equipped offices to accommodate their expanding teams.

Rental property: Residential rental properties are in demand, too, especially in urban areas. People moving for work or study need places to live, creating a consistent rental market.

This demand is transforming cities. It’s sparking the construction of commercial complexes, co-working spaces, and residential buildings. As a result, it’s not only changing the skyline but also boosting the economy.

 

Impact of consumer durable companies on India

Consumer durable companies have a significant impact on India. They generate jobs, which helps the economy grow. They improve the quality of life by providing essential products like appliances and electronics. Additionally, they drive consumer spending, which stimulates other sectors of the economy. Overall, consumer durable companies play a vital role in India’s economic development and the well-being of its people.

 

FAQs

What is a consumer durable company?

A consumer durable company is a business that makes and sells products meant to last a long time, like appliances and electronics for homes.

What is the difference between consumer durables and FMCG?

Consumer durables are products that have a longer lifespan, like appliances and electronics, while FMCG (Fast Moving Consumer Goods) are products that are used up quickly, like food and toiletries.

What is the future of the consumer durables industry in India?

In 2021, the consumer durable industry was valued at $9.85 billion and is projected to double to $21.2 billion within four years.

What are consumer durables companies in India?

Some consumer durables companies in India include: Samsung Philips Whirlpool. Blue Star. Bajaj Electricals. Godrej Appliances These are just a few examples; there are many more in the Indian market.

What is the growth of the consumer durable industry?

The electronic consumer durables industry in India showed a 12 per cent growth rate from FY20 to FY23, similar to pre-COVID levels. Cables had a stronger growth of 17 per cent in the same period, while air-conditioners grew at a slower rate of 10 per cent.

What is the contribution of the consumer durables industry in India?

Consumer durables make up over 40% of consumer spending in India. Most of this spending, around 65%, occurs in urban areas, while the remaining 35% comes from rural areas.

Why are consumer durables important?

Consumer durables are important because they stimulate economic growth. When people buy these long-lasting goods, it boosts manufacturing, creates jobs, and contributes to economic stability and growth.

 

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