Senior living market to touch $12 billion by 2030: Report

May 2024: The median age of the country is expected to gradually increase from about 29 to 38 by 2050, according to a recent Colliers India report. Similarly, the proportion of aged people (above 60 years) is expected to increase from about 11% in 2024 to 21% in 2050, the report said. At the global level, over the next three decades (by 2050) of the 2.1 billion people above 60 years, India would account for a 17% share indicating a significant demand growth for senior care including housing in the country.

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Badal Yagnik, chief executive officer, Colliers India, said, “Like most emerging market economies, the demographic pattern of India is undergoing a steady yet definite shift. The population pyramid of the country will slowly but surely transform from the current expansionary stage to a more stable state in the next few decades. The current nascent senior living market presents a lucrative opportunity for private organised developers to capitalise on the untapped market. With rising interest from institutional players and leading real estate developers, senior housing in the country is set to be almost 5x times by 2030, compared to current levels”.

India’s senior living market still at a nascent stage

With rise in ageing population, the demand for senior living services including medical, insurance, housing etc. has been steadily increasing. Factors like rising life expectancy, nuclearization of families, higher income levels, increasing importance of a stable post-retirement life and changing lifestyle are driving the demand for senior living especially in urban areas. With increased focus on health and wellness, seniors today are more active and engaged than previous generations – looking for senior living options that offer amenities such as fitness centres, recreational activities, and cultural events to support a vibrant and fulfilling lifestyle. Colliers estimates the current demand for senior housing at 18-20 lakh units, which is likely to increase significantly in the next five-six years. This growing demand creates lucrative opportunities for real estate developers and institutional investors.

Does India have enough supply to accommodate rising senior population in the country?

With close to 20,000 units in the organised sector, current availability of senior housing in India translates into a 1% penetration rate, indicating a huge demand supply gap. In contrast, countries like the US, UK and Australia have established senior living markets with 6-7% penetration rate. Moreover, a lower population base also means significantly less demand supply gap in these matured markets.

“While currently the senior living market size in India is estimated to be about USD 2-3 billion, it is expected to witness a CAGR of more than 30% and reach USD 12 billion by 2030. Although the demand supply gap will remain high even in 2030, the penetration in senior living market has the potential to improve significantly in the long-term. All in all, the senior living market in India is likely to witness accelerated growth in the next few years and embark upon an eventual transition into maturity with changing demographics” said Vimal Nadar, senior director & head of research, Colliers India.

India senior living market landcsape

	2024	2030 F	2030 F vs 2024
Demand (units in lakhs)	18 – 20	28 – 30	1.6X times
Supply ( units in lakhs)	0.2	0.9	5X times
Penetration (%)	1%	3%	+ 200 bps
Market size (USD bn)	2-3	10-12	5X times

Note: Market size is an indication of inventory availability (supply side)

Source: Colliers

Rise in targeted offerings for ageing population to meet unique needs

According to the report, senior living in India currently is being offered by private developers through apartments ranging from 1 to 3 BHK or villas, in two formats – independent living and assisted living. Independent living facilities are typically preferred by seniors who can manage their daily activities independently but seek the convenience of community living. The average ticket size of independent senior living in India is about Rs 1 to 2 crore, largely depending on the city and location. Currently, there are very few developers that focus on the senior living segment in India. Some of the major organised developers include Ashiana, Columbia Pacific, Paranjape, Anatara and Primus senior living. A significant portion of the supply side is concentrated in southern cities, leaving substantial room for growth and development in other parts of the country.

At the same time, the concept of assisted living is picking pace, where developers provide additional facilities like housekeeping in individual units, medical coordinators, physiotherapists, on-premise nursing attendants, emergency panic alarm response and professional society maintenance and management services as well.

Road ahead for the senior living segment

Growing traction in Tier-II and spiritually focussed cities, the report mentioned that senior living has been gaining traction in tier-II cities led by preference for slower pace of life, ease of living and lesser population related infrastructure stress. Cities such as Ahmedabad, Surat, Coimbatore, Kochi and Panaji are preferred cities for senior living accommodation. The segment is also witnessing a boom in places of pilgrimage such as Vrindavan, Ayodhya, Dwarka and Rameswaram. According to Association of Senior Living India (ASLI), currently, about 60% of the senior living demand emancipates from tier-II cities. Limited senior housing inventory in these cities presents immense potential for private developers looking to diversify their portfolio across the country.

Potential for low-and mid-income segments within senior living. Currently, organised senior living supply in India mainly caters to upper-mid and high-end segment. Moreover, specific design and construction elements often translate into high construction costs for developers. Amidst rising cost of construction and project profitability targets, developers are unable to cater to low-and-mid-income senior living projects. Advancements in construction technology such as Building Information Modelling (BIM), 3-D printing, usage of robotics, Artificial Intelligence (AI), Augmented Reality (AR) etc. has the potential to permeate in senior living projects and make them accessible for residents across income categories by reducing labour costs and enhancing efficiency.

Innovative financing schemes can facilitate healthy activity in senior living segment

As per the Colliers India report, due to comparatively high price points, potential end-users often face financing challenges to invest in housing purpose built for senior people. Banks and financial institutions have a critical role in the evolution of senior living products in the country, particularly in mid and affordable segment. Funding schemes specially curated for older citizens may involve refinancing of loans and revolving credit facilities. Furthermore, lower interest rates can facilitate seniors to purchase age-appropriate dwelling and facilities associated with senior living. Bank tie-ups with senior housing projects can fast-track the entire credit appraisal process in senior living disbursements. Additionally, insurance players can explore partnerships with developers leading to reduction in fixed component outflow for the cost-sensitive end-user.

Increased assistance from government

Enhanced policy support for development of senior living facilities will provide a thrust to developers and institutional investors to increasingly foray into the particular segment. Existing government schemes like Atal Vayo Abhyuday Yojana (AVYAY), aims at providing financial assistance to eligible organizations for running and maintenance of Senior Citizen Homes to improve the quality of life of senior citizens. Further, provision of tax-based incentives, relaxation in development charges, increased ground coverage and inclusive land use zonal permits will encourage developers to take up more such projects. Moreover, states such as Maharashtra have recently drafted model guidelines for senior living housing projects through MahaRERA to ensure senior living facilities are built as per the needs of senior citizens, the report said.

Integration of senior living units in townships

Interestingly few leading developers are considering a portion of apartment towers within townships to be dedicated for senior living housing. Such an integration not only makes senior living more vibrant and livelier for the elderly, but increases feasibility and profitability for developers, creating a win-win situation for everyone. Few branded developers like Wadhwa Group, Adani Realty, Max Estates have already announced their plans to launch integrated senior living projects across major cities in the next few years.

Emerging asset class for institutional investment

The report stated that institutional investors looking for opportunities in alternative real estate assets are increasingly realising the untapped potential of senior living asset class. With rising senior population, the demand for senior living will consistently rise across the country. With global players coming into the Indian market, the segment is likely to witness significant innovation in terms of offerings, business models and pricing strategies as well. As and when the senior living market matures in India, alternate models are likely to gain momentum. Operator based model – similar to co-living and coworking spaces, is likely to gain traction in the future.

Got any questions or point of view on our article? We would love to hear from you. Write to our Editor-in-Chief Jhumur Ghosh at jhumur.ghosh1@housing.com

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Harini Balasubramanian

Harini is a content management professional with over 12 years of experience. She has contributed articles for various domains, including real estate, finance, health and travel insurance and e-governance. She has in-depth experience in writing well-researched articles on property trends, infrastructure, taxation, real estate projects and related topics. A Bachelor of Science with Honours in Physics, Harini prefers reading motivational books and keeping abreast of the latest developments in the real estate sector.